I believe that everybody has something they are crazy for. It could be chocolate, red licorice, or maybe it's a certain kind of drink. We have a good friend who is crazy for a particular restaurant's pea soup. Okay, she would admit that crazy for isn't strong enough....infatuated with is better. Remember the movie Phenomenon? John Travolta bought Kyra Sedgwick's chairs in the movie because he wanted to support her passion. Find out what someone's "pea soup" is and the next time they aren't feeling well or you just want to mark a special day with a little something, send them the thing they are crazy for or even infatuated with. This is a such a simple concept, but often overlooked. Just be sure you don't forget the all important presentation, presentation, presentation.
What's your pea soup?