Tuesday, June 24, 2008

The "Secret"

You will often hear me mention the word relevant. According to the dictionary, the word relevant means to have a bearing on or connection with the subject at issue. A pretty simple idea, really. That's it...relevant...the secret to making a gift have purpose, to an invitation be an enticing introduction to the event, to a favor making a thoughtful statement. This invitation shows how custom artwork makes it more relevant. It was done for the Arthur R. Marshall Foundation, which focuses on the restoration of the Everglades through science-based education and public outreach programs. (The personal information that would be at the bottom of the invitation has been removed.)

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