Wednesday, May 28, 2008


I’m a Midwest girl living in southeast Florida. I grew up in a small town in Iowa. We used to vacation in Florida fairly regularly to visit relatives. It was love at first sight for me. I fell in love with the ocean and everything about it. The smell, the colors, it all grabbed a hold of me and never let go. It wasn’t long after I graduated from Iowa State University with a B.A. in Journalism and Mass Communications that I did move to Florida. I do love it here and I don't miss the winters, but I will always consider the Midwest to be home.

I have been blessed with two amazing children. A boy and a girl. They could never deny each other as brother and sister, but I could also never deny how opposite they are. I am crazy about each of them for so many different reasons.

Part of my love for creative gift giving was instilled in me as a child. For as long as I can remember, my family has always put clues or hints on gift tags. Gifts had an extra dimension of fun when we were trying to outwit someone with a creative clue. I am now fortunate enough to be working with my artistic Mom. It’s since come out that my brothers had bets about how long the two of us could last in business with each other. I guess we win, Mom, and we didn’t even know we were betting….would have raised the stakes, huh?! Sea and Jae began after we became increasingly aware that people really struggle with giving gifts. Our premise is simple. We take well designed items, mix them with innovation and thoughtfulness, and give people tips and tricks for making the gift meaningful.

I’m drawn to a clever double meaning and anything visual. I believe in the details. Words, quotes, and typography intrigue and inspire me. I can’t explain why…maybe it’s a combination of the visual thing with the journalism thing.

That’s it…that’s me...a Midwest girl living in South Florida who likes the simple things in life to be beautiful and meaningful….the jae in sea and jae.